Look the part. You are your best advertisement.

Fall fashions need fall lips.

As a small business owner you have to look the part for whatever it is you are selling. And it's a 24/7 deal (If you are serious about what you are doing).
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You are just as much the product as the physical product itself. And if you are the product...need I say more?

I have absolutely been in situations where I'm in the middle of sanding and painting shelves, laying flooring...and I need to run out. I end up in a great convo with some guy or some gal (potential customer/referral/IG audience)...and they ask...(cringe)...

"What is your store? What do you do? 🙈🙉🙊
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My pale, tired, skin with drywall cracked hands and hair that looks more like desirable real estate for the blue jay that's been hanging out in my backyard than anything else...I cringe!!!! Do I say "I own a beauty and design studio"?...I am by no means a poster for it! So what do you do? People are very visual, and if you are thinking "they know you are laying floor, you are in #homedepot!" Think again! People do not excuse you. Unless you are selling mediocre service/products...then sure, you got by.

​But I'm not talking to mediocre business owners am I? You aren't people who want to catch a small fish when you could have caught numerous ideal customers utilizing every moment.

Fast forward... #girlwashyourface has never been more applicable! Lol don't get caught like that. Everyday think about your business #marketing. TIP: find a quick topknot that looks on point (or any anti squirrel condo style) and find a fashionable lip that suits your complexion...it wont kill you to put mascara on either, I'm almost sure of it lol. (3 min max) All you want is to look alert and ready for anything, representing who you are and what you do.

No matter what you are up to, a top knot and a hot lip will still say, "I know what I'm doing, you should see me for my business services/products, I just also happen to be a bad ass #handywoman #DIYgoddess who takes pride in her shop".

How your situation speaks to your encounters will be customized to you, but you get the idea.
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Disclaimer: Angry, boring or lazy also have a look.
​If that's what you are selling, you do you.